'Cousin' Brucie Returns to WCBS-FM in Commercials
Someone heard doing a commercial on the radio is hardly noteworthy. But when the person is “Cousin Brucie” Morrow and the station is WCBS-FM, the ears perk.
For nearly a quarter-century, Morrow talked to his “cousins” on CBS-FM, primarily Wednesday and Saturday nights.
Now, his famous voice is back on WCBS-FM, but this time to shill for Lexus.
Morrow tells FishbowlNY that the spots date back to CBS-FM’s 40th anniversary last July. As part of his “reunion” broadcast, Morrow did several live commercial reads, including one for Lexus.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in