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NEW YORK BBDO has joined the Hertz roster after a review in which the incumbent, Omnicom Group sibling DDB in New York, retained its lead agency status on the business two weeks ago, the company said.
The client also kept OMD as its primary media partner.
Adweek.com first reported Hertz’s decision to retain DDB and OMD on March 5. The client has now confirmed those appointments.
BBDO had been the only other finalist left in the process after WPP Group’s JWT was eliminated.
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