Hollywood Trade #IceBucketChallenge Devolves Into Twitter War
LAObserved got the ball rolling with some media coverage of TheWrap’s August 18 #icebucketchallenge and the admittedly funny visual of site founder Sharon Waxman seeming not to get wet while underlings to her left and right did.
However, as Waxman subsequently tweeted – and LAObserved’s Kevin Roderick updated – she did in fact sustain collateral ice-cube damage. The lack of an SW torrent was the result of TheWrap’s decision to opt, in drought-stricken SoCal, for the most optimally water-supply-friendly route.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in