Yahoo Lands Katie Couric to Host Online News Show
Katie Couric has just become the first TV news mega-personality to dive headfirst into the waters of online news. Yahoo and ABC News have partnered to produce Couric’s latest news venture Katie’s Take, which will air exclusively online.
Katie’s Take will be one of the shows Yahoo rolls out this afternoon during its NewFront event—one of several upfront-style ad buyer presentations designed to more or less ask buyers to move a chunk of their TV dollars over to digital as that market expands into programming models similar to those on television.
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