WNBC’s LX New York Gets Name Change, Now New York Live

LX New York, which has been on the air weekdays at 5 p.m. since September 2009, is undergoing a name change. Beginning this afternoon, the lifestyle and entertainment show hosted by veteran WNBC anchor Jane Hanson (right) and Sara Gore (left) will become New York Live.

LX New York is a vibrant live show with a loyal viewership that tunes in and actively participates in our show every day,” says Morgan Hertzan, general manager, LX.TV. ” And now our new name, New York Live, reflects what the show has become — all about the very best of New York everyday – as evidenced by the strong ratings growth in both Adults 25 to 54 and the Women 25 to 54 demo.”

While the program is geared to women with features that include Broadway premieres, red carpet events and hot fashion trends, Hanson told FishbowlNY in March she hasn’t forgotten about the male audience.

“I have a lot of men that e-mail me, write to me, and talk to me about the show,” Hanson says.

Hanson joined LX New York in February 2010.

LX New York also prides itself on having “A-list” guests. Among the recent stars to stop by the Rockfeller Plaza studio were chef Mario Batali, Michael Buble, the Kardashians, Julianne Moore, and Joan Rivers.

The show features “man on the street” interviews with Ben Aaron and Siafa Lewis, while WNBC chief meteorologist Janice Huff provides weather updates.

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