WNBC N.Y., The Knot to Say ‘I Do’

WNBC, NBC’s flagship in New York is partnering with The Knot, a media company specializing in weddings, to launch I Do!, a new 10-episode weekly series on weddings that’s tailor-made for a niche advertisers. The series, which debuts this Saturday, June 7 and airs 7 p.m. to 7:30 p.m., is being produced by LX.TV, NBC Local Media’s recently-acquired local entertainment arm.

The new series is the latest lifestyle-focused program produced for WNBC by LX.TV, which also produces content for KNBC in Los Angeles. LX.TV programming currently airing on WNBC includes LX.TV 1st Look and Open House NYC.

Content on IDo! will cover the hottest trends in weddings from designer gowns to couture cakes to honeymoon destinations. Cameras will also follow engaged couples as they plan their dream weddings, working with The Knot team of planning experts.

After I Do!’s run on WNBC, the show will be stripped for weekdays during daytime for two weeks on NBC-owned stations for the month of July. A Web site will also complement the program and serve as a source for articles, video segments, tips, and wedding resources at www.lxtv.com/ido.

Additional programming from LX.TV is currently in development.