With Double The Traffic, New York To Expand Online Staff


Remember New York magazine’s relaunch of nymag.com in February? At the time, the magazine’s high-profile editor, Adam Moss, predicted that the site would become a daily destination for New Yorkers.

Well, he appears to be right. According to a spokesperson for the magazine, traffic for the first quarter of 2006 (24 million page views per month average) matched the first half of 2005, unique visitors topped 2.3 million in May — a 44 percent bump over the same month last year — and the magazine is looking to add to its online staff. “We’re definitely looking,” says Dave Evans, GM and sales development director, who oversees a staff of about 20.

After recently tapping the magazine’s senior editor Ben Williams as nymag.com’s editorial director alongside executive editor Kelly Maloni, Evans says the focus is to develop exclusive daily content in areas like real estate — you hear that Curbed?

The resurgence of New York‘s online presence is a bit surprising with a traditional print guy, Moss, at the helm. Will Moss be blogging soon? When we asked Evans, he laughed. “I’ll have to ask him that at our next meeting.”

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