Why Buy The Publicist When You Can Get The PR For Free?
Simon Owens picks up on an odd new trend in his post yesterday on MediaShift: fan blogs and fan twitter feeds.
Essentially: people who just looove a magazine to death are now putting a lot of time and effort into promoting that mag’s stuff online, for free.
Owens mentions @Vanityfairer, an anonymous 30-something writer who’s been Twittering since last year about her favorite VF content. There was speculation at one point that she was secretly a shill for the magazine, but VF has denied
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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