When Comments Give Real Info (Even If They Are PR)

Reading Business Week (we can’t help ourselves) for info on a new peer-to-peer loan scheme, an eBay of loans if you will, and a company called Prosper that’s going to let you earn interest on your cash by loaning it directly, cutting out the bank as middleman.

And in flies this comment claiming to be from the competition:

Nickname: Dave Nicholson
Review: Dave from Zopa here. Great to see all the positive comments from people. We’re planning on a U.S. launch in Q2 this year, and we’ll be going head to head with Prosper.
Date reviewed: Feb 14, 2006 1:38 PM

Can’t imagine that on TV, or any other medium. Now that’s interactivity.