What Was Behind NBC & Netflix’s Press Release?

Over at Mixed Media and Portfolio, Jeff Bercovici strikes a good point: The timing of NBC Universal’s announcement that NBC shows would be available on Netflix is awfully damn suspicious.

You see, episodes of NBC properties like Heroes and The Office have been on Netflix since early October without a single press release. Bercovici thinks the timing of the press release was a poke in the eye to Apple over their decision to yank all NBC Universal content from iTunes (including Bravo, Telemundo and the USA Network).

Something tell us that Portfolio is pretty damn right on the motives behind this one.