Wenner Media Is Trying to Sell US Weekly

For only $100 million.

US Weekly, just one year short of its 40th birthday, is on the block.

According to The New York Post, Wenner Media is looking to sell the celebrity mag—founded in 1977—and has hired the investment firm Methuselah Advisors to gauge interest.

Wenner Media is looking to fetch about $100 million for US Weekly, which is basically insane. But hell, might as well dream big.