WashingtonPost.com: If You Stream it, They Will Come

It’s not surprising that traffic to newspaper Web sites keeps rising. Frankly, if it doesn’t, the industry is in even more trouble than previously thought. Revenue from Web ads will never make up for the money that’s no longer going towards the print versions, but as long as traffic keeps growing, the model isn’t completely broken.

So the news from Andy Plesser at Beet.Tv stating that the Washington Post‘s online arm, WashingtonPost.com, has seen record growth in video streams and page views is a good sign.

The site had 1.3 million video streams in September, 162 percent over last year, and it delivered 323 million page views over the same time period, an increase of 42 percent. Now if only someone could make some money.

Plesser’s video is after the jump.