Washington Post And Bloomberg Launch Co-Branded Online Section

The Washington Post has teamed with Bloomberg to introduce a revamped, co-branded online business section (which you can find right… here). The section seeks to combine WaPo‘s authoritative reporting on national politics and policy with Bloomberg’s expert reporting on business news, data and information.
The section will combine the reporting prowess of WaPo financial columnists like Steven Pearlstein, Ezra Klein and Michelle Singletary with that of Bloomberg’s own award-winning columnists, such as Albert Hunt, Michael Lewis, Jonathan Weil, Caroline Baum, Margaret Carlson, John Dorfman and Tom Keene.
The section will feature two all-new blogs: “Political Economy,” will be “the source for breaking news on economic policy decisions and analysis of how Wall Street and the broader economy will be affected” and “The Company Beat,” written by Jia Lynn Yang (formerly of Fortune) will cover policy issues and their impact on corporate America.
Marcus Brauchli, The Washington Post‘s executive editor, explains the decision to co-brand:

As Washington’s leading news organization, The Post has long produced definitive, original reporting on the crucial economic-policy and regulatory issues that affect the U.S. and world markets. Partnering with Bloomberg brings together our strength in those areas with the enormous expertise of Bloomberg in market and policy news in one comprehensive online offering. This arrangement will allow The Post to focus on our strategy of being the indispensible source of news and information for and about Washington.

Adds Matthew Winkler, founder and editor in chief of Bloomberg News:

As Bloomberg has become the first, fastest and most factual provider of the story of money in all its forms, readers of the redesigned online business section conceived with The Washington Post can look forward to a unique blend of actionable news.



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