Twitter Co-Founders’ New Startup: Lift

The app 'unlocks human potential'

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Twitter co-founders Evan Williams and Biz Stone have revealed their much-awaited next project since leaving Twitter and relaunching the Obvious Corporation, the incubator that they started with Twitter vp of product Jason Goldman back in the mid-2000s.

On the official Obvious blog, Stone announced today that the company is partnering with Lift, a new app “designed to unlock human potential through positive reinforcement.”

“We love this software for what it does, and because we’ve tried it and it works,” wrote Stone. “Our plan is to build something extraordinary together.” Obvious will help Lift with strategy, design, funding, and recruiting, and in return, Obvious will own some equity in Lift—and Lift will bear the title, “An Obvious Company.”

“We’re excited about this team,” wrote Stone, who called Lift founders Tony Stubblebine and Jon Crosby “spirited entrepreneurs who have brought their deep technical strength and leadership to some fantastic startups prior to founding Lift.” (Stubblebine founded social software company CrowdVine, while Crosby was most recently the director of engineering for social app Path.)

Stone was otherwise mum on any actual details about Lift, which “for now, remains in private Alpha.” You can sign up at Lift’s similarly cryptic site to learn more when the app is ready.

@adweekemma Emma Bazilian is Adweek's features editor.