To Tell the Tale of Branding

Two interesting bits from two separate sources looking into the process of creating a new identity that we found interesting. First came from David Dairey who shared his method of trying to come up with a new logo for a web hosting client called Circle. He shares his sketches, his mock-ups, everything. And he even shares that, after showing the client his ideas, they didn’t like them and he was headed back to the drawing board.