Times Quietly Changes Tagline


It appears they are no longer Expecting The World.

It seems the New York Times has quietly changed its “Expect The World” tagline in marketing materials to something a bit less grandiose: “the need to know.” Copyranter wonders if the Times is “gently telling us rabid readers to lower our expectations.” We’re wondering if newspaper taglines make any difference at this point.

As Slate‘s Jack Shafer might suggest, “our Web site’s free — read that.”