Time Inc.’s Digital Sports Network Faces Challenges

120 Sports, the digital video network from Time Inc. and several pro sports leagues, is officially live. Now the hard part begins. As fairly hardcore sports fans ourselves, your FishbowlNY editors took a stroll through 120 Sports’ offerings this morning to see if it was something we’d actually enjoy. The answer? Probably not.

This isn’t neccessarily a knock on 120 Sports. The site is fast and intuitive, and the videos — highlights from games, breaking news and more — are presented nicely. As far as watching sports clips (each is 120 seconds), you really can’t beat it. There’s even original, live programming available.

The problem we have with 120 Sports is that there are already so many other sites to watch sports videos that also include writers, editors and experts we’ve come to trust and appreciate. We can go to Yahoo Sports, SI.com, ESPN.com and every league’s site for videos and analysis. Time Inc. is attempting to fill a void that doesn’t exist. And while we’re on the subject of leagues — 120 Sports has zero video content from the NFL. That’s a gaping hole. That alone might keep some from visiting the site.

We don’t blame Time Inc. for trying 120 Sports. It’s a nice effort. But it simply doesn’t offer enough to get us to change our digital sports habits.