Time Inc. Buys Survey Company BizRate Insights

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Time Inc. has acquired Bizrate Insights, a company that provides consumer surveys for retailers. Time Inc. bought the company from Connexity Inc.

The publisher billed the acquisition as “another step in Time Inc.’s transformation into a data-driven organization.”

Bizrate will eventually be intergrated into Time Inc.’s marketing unit Synapse Group.

Terms of the deal weren’t disclosed.