‘This Will Get Personal. This Will Get Rough.’

The left has Media Matters. The right now has TruthRevolt, a new website launched today by Breitbart News Editor-at-Large Ben Shapiro whose mission statement includes the following declaration: “The media must be destroyed where they stand.”

Are we facing Armageddon here?

If the mission statement sounds threatening, it’s meant to.

Those in the right-wing media routinely throw around words and phrases like “fight” and “warrior” and “fighting the good fight.” Shapiro’s statement says, “The goal of TruthRevolt is simple: unmask leftists in the media for who they are, destroy their credibility with the American public, and devastate their funding bases. … This will get personal. This will get rough. We’re ready for action. We need your help, and we want you to get involved — not just by giving money, but by becoming a TruthRevolt fighter.”

Shapiro’s first big story out of the gate is on MSNBC’s Al Sharpton. The headline: “Sharpton’s Crackers.” The story wonders why big time advertisers like Ritz Crackers are paying Sharpton’s salary. Shapiro writes, “In any rational world, Sharpton would certainly not have a primetime slot on MSNBC.” He even encourages readers to call and tweet at Mondelez International, which owns Ritz Crackers, and lists its phone number, Twitter handle and offers a hashtag: #SharptonsCrackers.

See the story on Shapiro’s new site by Tony Lee on Breitbart.com.

The site’s staff has more interns than employees. Shapiro is editor-in-chief. The managing editor is Hollywood producer and writer Jeremy Boreing (we hope his surname isn’t a bad omen).

Meet the interns!

Paul Bois — lives in Monrovia, graduated from CSUN in 2010 with a B.A. in media management.

Jonathan Hermel — a high school graduate who has competed in piano at the Junior Bach Festival and contributed to the school newspaper, The Panther. He’s now at the University of California, Berkeley.

Cameron Rankin: — a junior at University of California, Santa Barbara. He’s Exec. Dir. of the university’s College Republicans chapter.