The New York Times Pursues The Affluent Reader
More and more, the affluent reader is determining the fate of print media in the United States. The ad recession is a part of that media equation. Also, newspaper readership has declined as people increasingly get their news online (Or … nowhere).
David Carr today writes on the importance of luxury advertising to print media. Also, Richard Perez-Pena, elsewhere in The Times, writes on the consequences of the decline in newspaper circulation has led to the high desirability of The Affluent Reader:
”The New York Times’s circulation has held relatively steady in this decade, but that masks two opposing trends.
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