The Atlantic Gets TV Deal

When the Atlantic Monthly moved from Boston to Washington, it was promoted partially as a way for the magazine to stake out a 21st century identity. Now, a year and a half later, enter the Atlantic: The television show. The Observer reports the magazine has a deal with Plum TV that will include Atlantic-branded television morning shows, author readings, salons and literary events. Jage Toba, Plum TV’s network programming director, used the announcement to take a stab at potential rival Book TV:

“Much as I love Book TV, it’s not the most beautiful thing I’ve seen in my life,” Mr.

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