Marc Kaufman Furs Proudly Attaches Its Name to Joe Namath Super Bowl Coat

Exhibit A is the photo below, the default home page slide-show pic at Exhibit B is a press release put out this morning additionally reminding everyone that the 104-year-old New York operation provided the “show-stopping hooded coyote fur coat” worn at Super Bowl XLVIII by Joe Namath.


This despite a firestorm on Twitter in some circles about Namath’s wardrobe choice. A firestorm that at one point had @PETA answering a tweet asking how many animals were killed for Broadway Joe’s outfit with: “Too many.”

The photo of Namath with owner Marc Kaufman also now crowns the “Celebrities Furs” section of the Kaufman website. Although the press release only mentions coyote, the description of Namath’s coat here adds a second breed of animal:

On this page you will see 50 Cent wearing a chinchilla jacket, Lucille Ball in Blackglama Mink, Janet Jackson in a fabulous mink fur jacket, Lil Jon in a red mink jacket, Elizabeth Hurley in a beautiful Blackglama Mink Coat, Vivica Fox in a pink sheared mink with matching pink sable collar, Joe Namath wearing a coyote white fox jacket, Floyd Mayweather wearing a blue chinchilla jacket, Ray Charles wearing a ranch mink coat and many other celebrities wearing Marc Kaufman Furs mink jackets, mink coats, chinchilla jackets, chinchilla coats.

[Photo courtesy:

@hollywoodspin Richard Horgan is co-editor of Fishbowl.