Study: Magazine Launches Slightly Outpace Closings in First Half of 2010

The birth rate among magazines has slightly outpaced the death rate in the first six months of 2010, according to a recent study by research group MediaFinder, which monitors periodicals in the U.S. and Canada.

The 87 magazine closures in the first half of this year marks a sharp decrease from the 279-magazine massacre that occurred in the same period a year ago, MediaFinder said. Unfortunately for the industry, the rate of magazine launches also fell considerably, to 90 from 187 over the same interval.

For the first half of 2010, food magazines led among new launches with 10, while glossies about houses took the biggest hit, seeing 10 titles close. In the B2B space, 35 magazines were put out to pasture while 17 new ones launched and seven more discontinued their print versions.

Mergers and acquisitions saved a number of magazines from joining the 90 that closed, said Trish Hagood, president of MediaFinder publsher Oxbridge Communications. “Smaller companies took advantage of the opportunity to buy magazines from Reed Business Information and Nielsen Business Media, who were struggling to divest themselves quickly of many b-to-b titles,” she said in a statement.