Social Media Strategies: Interview With Pete Wentz

Emo-pop band Fall Out Boy has been one of the most popular groups of its generation and genre—in part, due to its tapping of social media to connect with (and gain insight on) their fan base.

FOB’s leader, bassist and lyricist Pete Wentz (the band is currently on hiatus, and he now fronts band Black Cards) recently spoke with Adweek’s Barbara Lippert at the Social Media Strategies conference in New York.

View the interview below: