Social Media and Online Community Posts From Around The Web

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up is a discussion about the brands that people want to be social with and engage with; a case study on using LinkedIn for member recruitment; and a look at the principles of professional community management.

Brands People Want To Be Social With

A fundamental step is differentiating between a “flat”, non-creative approach that can activate a generic conversation (let’s call it “buzz”) and a deep, personalized, creative and direct approach that can generate a real commitment to be part of a brand’s community. Only one of these generates real, long term, unconditioned involvement.

Using LinkedIn For Member Recruitment

If you have chosen to have a members-only group as opposed to an open group (which can also be fantastic for recruitment), the key to turning this into ROI is simply to be proactive about tracking your interactions with member prospects. These leads are very high value because these potential members have self-identified as people who are potentially interested in your organization.

The 10 Principles of Professional Community Management

In communities, professionals will be expected to excel in key skills. They will be expected to guide their organization through the community development process. They will be expected to prove their value numerically. Successful amateurs will still thrive, but organizations will want the reliability of the proven professionals.

Think there’s something missing from this list? Leave a link in a comment, or tweet me @BenLaMothe!

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