Social Media and Online Community Posts From Around The Web
Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.
Included in this week’s round-up is a discussion about the brands that people want to be social with and engage with; a case study on using LinkedIn for member recruitment; and a look at the principles of professional community management.
Brands People Want To Be Social With
A fundamental step is differentiating between a “flat”, non-creative approach that can activate a generic conversation (let’s call it “buzz”) and a deep, personalized, creative and direct approach that can generate a real commitment to be part of a brand’s community.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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