Slate’s Double X Lauches Today

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It’s like The Root or The Big Money – only for chicks…who don’t like women’s magazines.

NYT reports:

The new site, Double X, which is set to start publishing Tuesday, grew from a group blog created on Slate in October 2007 called The XX Factor, after the pair of X chromosomes in women. The blog featured commentary on politics, sex and culture from several women who write for Slate, including Meghan O’Rourke, Hanna Rosin and Emily Bazelon.

Just don’t confuse it with Brand X, the unmentionable competitive brand namesake free weekly. How’s that going anyway?