Should Bloggers Have A Say In Who Advertises On Their Site?
Remember the uproar when the LA Times put advertorials in their paper veiled as real stories which screamed “Colossal Footprints Found on Beach” and “Universal Studios Hollywood Partially Destroyed.”
Well, Simon Owens at The Next Web asks an interesting question:
Whatever unease LA Times reporters might have felt would have been expressed privately amongst themselves or not at all. The idea of penning harsh detractions of those who signed their paychecks would be unthinkable.
Why is it, then, that bloggers regularly engage in this seemingly unthinkable act?
Owens cites the example of the Scienceblogs network, whose writers launched a revolt when their parent company gave Pepsi a corporate blog alongside real editorial content.
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