Seven Gannett-Run Metromix Sites To Lay Off Staff, Become ‘Express Metromix’

Metromix, which provides local event and entertainment listings, is losing seven of its Gannett-run sites as well as the staffers who ran them.

They will become “Express Metromix,” aggregating data from elsewhere and negating the need for staff, reports MinnPost’s David Brauer.

The seven sites were ones “locally mixed” in collaboration with seven of Gannett’s broadcast TV stations:

  • St. Louis Metromix, managed by KDSK-Channel 5
  • D.C. Metromix, managed by WUSA-Channel 9
  • Twin Cities, managed by Kare11
  • Tampa Bay, managed by WTSP-10
  • Atlanta, managed by 11Alive
  • Cleveland and WKYK
  • And Denver and 9News.

“The decision was made because the business model did not prove to be effective in broadcast,” communications director Laura Dalton told Brauer.

Eight employees who ran these seven sites have been offered jobs elsewhere in the company, while nine have been let go, she told Brauer. He points out that the Twin Cities site, at least, also uses freelancers, who are now presumably out of a gig.