Seth Godin Answers the Eternal Question: Working Hard or Hardly Working?

By way of the gentleman with some of the finest links we know, Mr. Andy Rutledge, came this essay by another fine gentleman in his own right, Mr. Seth Godin, “Hard Work.” It concerns thinking about the phrase itself, “hard work,” and how what most of us do isn’t really that “hard” even if it is “work.” Confused? Don’t be. Here’s a paragraph that kind of gets to the meat of Godin’s terrific bit of writing:

Sure, you’re working long, but “long” and “hard” are now two different things.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in