Police: Ronni Chasen Gunned Down by Shooter in Another Car

As new details emerged last night via The Hollywood Reporter about the Beverly Hills Police investigation into the shocking murder of publicist Ronni Chasen, it still seems ludicrous that a beloved 64-year-old PR industry veteran would be deliberately targeted by a mob-style hit. Could it be, perhaps, a tragic case of mistaken identity, with the shooter basing their actions on the make and model of car Chasen was driving? Or a very foolhardy carjacking attempt, gone horribly wrong?

According to a police working theory shared via THR, Chasen was shot by someone in another car that pulled up to the passenger side of her vehicle, either as she was turning left onto Whittier Drive going west on Sunset, or just after she had turned south onto that street.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in