Rolling Stone Smells Like That Dude Down The Hall

To promote Showtime’s second season of Weeds, the network has inserted scented strips of patchouli in the August 24 issue of Rolling Stone.

AdAge‘s Nat Ives sniffs it out:

“It smells like hippies wearing patchouli,” said a MediaWorks colleague who got to sniff the ad. Close enough.

Pass the Scent Strip [AdAge]