Fashion Label Rebecca Taylor Acquired by Kellwood


Looks from Rebecca Taylor’s spring 2011 show. Dig the scalloped runway.

Rebecca Taylor has a new owner. The contemporary women’s sportswear brand has been acquired by Kellwood, which is owned by Florida-based private equity firm Sun Capital Partners. It will join other Kellwood brands including Vince, Baby Phat, and Phat Farm. Terms of the deal were not disclosed. Designer Taylor founded her eponymous label in 1996 with business partner Elizabeth Bugdaycay, and her clothing is known for its feminine details: think shabby chic with a modern edge. Kellwood, which last year scooped up Adam Lippes‘s ADAM as well as activewear-focused ISIS, is expected to invest in Rebecca Taylor by adding wholesale accounts, boosting e-commerce, and opening new stores (the brand now has two: in New York and Hong Kong). “I always wondered what people meant about taking their company to the next level,” Taylor told WWD, “and [we] realized now is the time. With Kellwood, we have this big-brother feeling that there’s additional support from a larger company to help us grow further, and we really needed the support of a company with more experience in retail.” Not to be confused with a Big Brother feeling. Stay tuned for more acquisition news from Kellwood, which is said to be kicking the tires over at Gryphon.