Prime-time Ad Prices Crashing
NBC may have scored a hit with its Super Bowl advertising — taking in a record $206 million — but prices for prime-time ads plummeted 15 percent year-over-year in Q4, according to TargetCast TCM’s survey.
Marketers paid an average of $122,133 for the average 30-second spot. Of the four major networks, CBS took the biggest hit with a 22 percent decline. The Peacock (13 percent) and ABC (10 percent) were also hit hard while Fox saw only a 6 percent drop.
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