Prime-time Ad Prices Crashing

google-tv-ads.pngNBC may have scored a hit with its Super Bowl advertising — taking in a record $206 million — but prices for prime-time ads plummeted 15 percent year-over-year in Q4, according to TargetCast TCM’s survey.

Marketers paid an average of $122,133 for the average 30-second spot. Of the four major networks, CBS took the biggest hit with a 22 percent decline. The Peacock (13 percent) and ABC (10 percent) were also hit hard while Fox saw only a 6 percent drop.

24, Desperate Housewives and Grey’s Anatomy had the highest average price.

Given the current economic conditions, analysts do not anticipate that prices will increase in the first quarter of 2009.