Prevention Unveils New Look Beginning with May 2011 Issue

Prevention, the largest circulation of a healthy lifestyle magazine, is looking to the future. Beginning with the May 2011 issue (on sale April 5), readers will see some changes to the periodical.

Those changes were unveiled at a party earlier this week at 632 on Hudson in Manhattan.  

The 60-year-old brand will have a new cover look, logo (shown to the left), and tagline: “Passionate, Persuasive, Powerful…Prevention.”

Once inside the magazine, readers see more changes to greet them. Ideas and story concepts will be more in tune to people’s lifestyles.  

Among the new features include Mother/Daughter Makeover (tackles a health or beauty problem both mother and daughter are facing in terms of helping or preventing), Fine Print (magnifies – literally – the back of a food or beauty product, then analyzes what those ingredients really mean) and beauty section Skin Smarts.

The new look for Prevention also has One Woman Three Workouts, Now I Can (what a reader is capable of—in her life—after overcoming a health challenge, losing weight) and Supermarket Solutions.

The phrase “Tested + Proven” will be used more frequently in the workout and recipe sections of the magazine.