Podcasts: The Web's Neglected Media Is Full Of $$$

Did you realize that his flagship podcast, This Week In Tech, is downloaded by a million people each month?
That his 22 other podcasts are downloaded five million times a month?
And that his ad rates are 2x to 8x higher than the rates traditional radio stations command?

There’s a lot of griping out there about how the ad streams created by the Internet command less money than ads through traditional media.