Playboy Is Up for Sale

Anyone want to buy a dying brand?

PlayboyMarch2016Cover-240x300The first Playboy without nudes isn’t even a month old and the company is already exploring a sale.

According to The Wall Street Journal, the investment bank Moelis and Company and private equity firm Rizvi Traverse Management are advising Playboy on its options.

Who would want to acquire a brand that voluntarily eliminated the only thing people associated it with (naked ladies; we’re talking about naked ladies)?

The Journal reports “Potential buyers could include companies that would license the brand for use in consumer goods, new-media outfits or trophy buyers.”