Seeks Strong Writers and Reporters is about a lot more than makeup. Although the site does discuss the latest lipstick trends, they’re focused on beauty as a harbinger of health.

The site is 75 percent freelance written and writers can land up to $1 a word. But where should you start?

With research and science at the core of YouBeauty’s content, high-quality reporting and writing is paramount. As such, editors generally work with writers who have previous experience covering topics on one of the site’s existing channels. “We really want people who specialize in their different segments because we get in depth,” said editor-in-chief Laura Kenney. “So it helps for someone to come in who has a [specialty] that they’re very confident in writing about and then pitching us in-depth stories for that vertical.” The key here is to be uber-specific when pitching.

For more pitching tips, including editors’ contact info, read: How To Pitch:

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