Pajamas Media Gets 'Kentucky Fried'
The idea of replacing a well-known corporate brand name with its corresponding initials has been around for some time now. Most notably–and successfully–when KFC transitioned from the cumbersome and product-line-limiting moniker of Kentucky Fried Chicken.
In that Colonel-commanded spirit, El Segundo based Pajamas Media has announced that it will henceforth be known as PJMedia, to reflect it says the organization’s “evolution, growth and maturity.” Apparently, the mental image of guys-gals in bedroom wear no longer suited the six-year-old website’s content purposes:
“This evolution of our brand ushers PJ Media into a new era,” said [co-founder] Roger L.
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