SoCal Creative Economy a ‘Monumental Force’

True to its subject matter expertise, L.A.’s Otis College of Art and Design has one of the best graphical representations of survey findings we’ve ever seen. No need in this case to update your Adobe Acrobat Reader or search for an oddly named download. It’s all there on the first page, in big, bright colors.

Among the more fascinating tidbits to be found in the “2010 Otis Report on the Creative Economy of the LA Region” are ratios of employees-to-the-self-employed, by industry. The domain of art galleries is pulling close to an even keel, currently at 1:5-to-1, while fashion is still runway-safe thanks to a 15.6-to-1 breakdown.

For those of us with just one foot in the digital media world, the Otis facts and figures provide tremendous incentive to perhaps go all-in. According to their findings, the average annual salary for the 5,800 folks working in Digital Media (read: video games) is $135,744. That same sector also has the highest forecast of employment growth prospects through 2014, at 10.4%.

Overall, Otis estimates that the aggregate annual economic impact in LA and Orange County of the creative economy is a cool $286.3 billion. And that’s not even counting the sequels Avatar 2 and Avatar 3.