NY Times to Use Texts as Part of Olympic Coverage
And for the 2018 Winter Olympics — fax updates!
As part of its coverage of the 2016 Olympics, The New York Times is experimenting with storytelling via texts. Yes, good ol’ fashioned SMS.
For those interested, text “Rio” to 63937. This will sign you up for texts, gifs and photos from Times deputy sports editor Sam Manchester, who is in Rio covering the games.
In addition to the updates, Manchester will ask for feedback from readers. This is your chance to finally have someone explain the allure of canoe slalom.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in