Newspaper Web Sites See Record Traffic in Q1: Study
Here’s some additional good news to go on top of largely positive quarterly results for newspaper companies: According to a survey conducted by the Newspaper Association of America and Neilsen Online, newspaper Web sites drew in a record-breaking average of 74.4 million monthly unique users from January through March, reaching an average of 37% of all online users.
In the fourth quarter of 2009, newspaper Web sites drew in 72 million unique visitors.
The survey’s results gel with recent earnings statements from newspaper companies.
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