New York’s Lindsay Lohan Traffic Explosion

0221lohan.jpgNew York magazine’s Lindsay Lohan—as—Marilyn Monroe spread was so popular that it crashed their website. Over at Portfolio, Jeff Bercovici did the math:

For starters, more than 20 million page views on both Monday and Tuesday, a 2,000 percent increase over the same time last year, according to DART and Omniture. Some of those eyeballs spilled over onto other portions of the website; non-Lohan content received between 2 million and 3 million page views. And with outtakes from the shoot going live today, the magazine is expecting a third day of elevated traffic.

See, kids? That’s how you boost website traffic.