NBCUniversal International Names VP, Digital Sales

Michael Pennington joins the team.

NBCUniversal International Networks (NBCUIN), NBCUniversal’s international division, has named Michael Pennington vp, digital and ad sales, a new role at the company.

Pennington previously worked for Tumblr and Yahoo.

Pennington will be based in London and report to Marie Holive, MD, central networks, NBCUIN.

“Pennington is a key appointment to the NBCUniversal International Networks’ leadership team,” said Holive, in a statement. “His extensive experience working within the international advertising sales, digital and creative arena will be a tremendous asset as we continue to drive our total audience sales approach, offering 360 degree, global creative solutions to our clients across on-air, digital and mobile.”