Morning Media Newsfeed: Yahoo! Eyes Tumblr | Post Buys Out Veterans | Miami Herald Moves

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Yahoo! in Talks to Acquire Tumblr: Deal Could Reach As High As $1 Billion (Adweek)
Is Marissa Mayer about to make a game-changing acquisition? It appears so. Yahoo! is in serious talks with Tumblr to acquire the social blogging site, according to multiple sources familiar with the talks. While its revenue is modest, Tumblr has positioned itself as one of the few players in the digital ad world that is well-suited for brand advertising. And Tumblr is also the domain of the young, cool and creative crowd — not currently a Yahoo! sweet spot. AllThingsD Earlier this week, Yahoo! CFO Ken Goldman spoke at JPMorgan’s Global Technology conference and underscored the need for the aging Silicon Valley Internet giant to attract more users from the coveted 18-to-24-years-old age bracket. Along with more marketing, he explicitly said Yahoo! needed to be “cool again.” The Verge Since taking control of Yahoo!, Mayer has pursued a string of acquisitions, including Summly, Astrid, Jybe and others. In addition to the failed Dailymotion acquisition, the company has also been rumored to be looking at Hulu, although Mayer has previously said that the company is shopping for smaller targets valued in the $100 million range.

NY Post Buyouts Focus on ‘Loyal Soldiers… Highest Paid’ (Capital New York)
The New York Post stands to lose a sizable chunk of its longstanding institutional memory as newsroom employees who were offered buyouts last week decide whether or not to jump ship with exit packages. A list of around 10 Post journalists who are said to have been offered buyouts has been circulating among veterans of the tabloid. Those on the list are mostly older, longtime reporters and editors.

It’s Moving Day for Miami Herald Staff, Reporters (CBS Miami)
Moving trucks were parked along the walk in front of One Herald Plaza Thursday, as the Miami Herald passed its last day in the building it has known as home for half a decade. It was moving day.

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Which Journalists Accepted Free Laptops From Google? (Valleywag)
Wednesday’s Google I/O keynote — a tech Nuremberg of fanboyism, developer jargon and fancy new features for Gmail — dragged on for hours. Those thousands who sat patiently in their chairs were rewarded with a brand new, $1,300 laptop — including reporters whose job it is to impartially cover Google. Let’s see who took the bait.

Zinio, First Mover in Digital Magazines, Moves to The Netflix Model (Forbes / Mixed Media)
The so-called first mover advantage is really only an advantage if you don’t get too far out ahead of your customer. Founded in 2001, the digital magazines company Zinio was arguably a good eight years ahead of its time. To be sure, being first has had its benefits. With 5,500 titles, Zinio has the deepest offerings of any digital newsstand but there’s also a bit of catching up to do, with consumers increasingly demonstrating a preference for digital subscription plans that offer flexibility and variety rather than ownership, like the ones that have made Netflix and Spotify into household names. Zinio’s answer to that demand is a new offering called Z-Pass.

In Bloomberg Uproar, Ethics Flags for New Media (HuffPost / AP)
Launching his namesake company’s news division in the 1990s, Michael Bloomberg largely rejected long-held rules of the journalism trade that insist on keeping thick firewalls between reporters and the profit-making workings of their companies. Now, a byproduct of Bloomberg’s widely admired and novel business model has ensnared his company in a problem of its own making.