Morning Media Newsfeed: Netflix, Comcast Deal | Morgan to Be Canceled | Baldwin’s NY Mag Essay

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Netflix to Pay Comcast for Smoother Streaming (WSJ)
Netflix Inc. has agreed to pay Comcast Corp. to ensure Netflix movies and television shows stream smoothly to Comcast customers, a landmark pact that could set a precedent for Netflix’s dealings with other broadband providers, people familiar with the matter said. In exchange for payment, Netflix will get direct access to Comcast’s broadband network. Gizmodo The announcement comes after months of dispute between Netflix and broadband providers about who should pay for increasing bandwidth loads. NYT The deal is a milestone in the history of the Internet, where content providers like Netflix generally have not had to pay for access to the customers of a broadband provider. But the growing power of broadband companies like Comcast, Verizon and AT&T has given those companies increased leverage over sites whose traffic gobbles up chunks of a network’s capacity. Netflix is one of those sites, accounting for nearly 30 percent of all Internet traffic at peak hours. CNNMoney Comcast is the No. 1 cable company in the U.S., with about 23 million subscribers. This announcement comes just 10 days after Comcast entered into an agreement to buy Time Warner Cable. The Washington Post The Netflix deal is controversial because it shows Comcast’s sway over the media and technology industries. With its bid for Time Warner Cable, Comcast would have more than 30 million U.S. Internet subscribers in every major U.S. market, making it powerful in any negotiations for the carriage of programs and apps to cable television and Internet users, analysts say.

Piers Morgan And CNN Plan End to His Prime-Time Show (NYT)
Three years after taking over for Larry King, Piers Morgan has seen the ratings for Piers Morgan Live hit some new lows, drawing a fraction of viewers compared with competitors at Fox News and MSNBC, leading CNN to announce that the show will be canceled. TVNewser “CNN confirms that Piers Morgan Live is ending,” a network spokesperson confirmed, adding the final air date or a replacement show has not yet been determined. The Guardian A broadcast on Feb. 18 drew the show’s second smallest audience to date among adults aged 25-54 (50,000). Nielsen reported that the show also drew just 270,000 total viewers, its ninth smallest gathering at that time. The Washington Post Morgan is a former U.K. tabloid editor who reinvented himself as a TV personality with stints as a judge on Britain’s Got Talent and its U.S. spinoff, NBC’s America’s Got Talent, and as a contestant on Celebrity Apprentice.

Alec Baldwin: Good-Bye, Public Life (NY Mag)
Alec Baldwin: I’ve had a relatively charmed life. I loved to be out in the city. New York was my town. I’ve had people come up to me and say, “You’re a great New Yorker. You’ve given your time and money to so many New York charities. You’re a great supporter of the arts. I like some of your movies — and some of your movies suck, actually.” (It’s New York, so people give you their unvarnished opinion.) But people in general had been very kind to me for years. And then, last November, everything changed. New York Daily News Tantrum-prone Baldwin said in a whine-filled New York Magazine essay that he’s set to bolt the Big Apple. “I just can’t live in New York anymore,” he wrote in the cover story of the edition that hits stands Monday. “Everything I hated about L.A. I’m beginning to crave… I want my newest child to have as normal and decent a life as I can provide. New York doesn’t seem the place for that anymore,” he wore on. THR / The Live Feed While he admitted that he has reacted poorly in some situations, he insisted that he did not use a racial slur. It was over this incident that Baldwin was fired in late November from his talk show on MSNBC, a network he claims he never wanted to be part of in the first place. “I watched MSNBC, prior to working there, very sporadically,” he says. “Once I had signed a contract with them, I wanted to see more of what they were about. It turned out to be the same sh*t all day long.”