Morning Media Newsfeed: ABC Debuts New View | CNN Ordered to Rehire Union Staff

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The View Premieres With New Co-Hosts, Queen Barbara Walters (TVNewser)
A revamped The View premiered Monday morning with its original co-executive producer sitting in a Queen’s throne getting doused with affection. “Thank you my pals,” Barbara Walters said as co-hosts Whoopi Goldberg, Rosie O’Donnell, Nicolle Wallace and Rosie Perez looked toward her throne. LostRemote On social media, fans were not really feeling the new View. The biggest complaints were about the new format. Many complained about the new hosts, although Perez was an all-around favorite. THR / The Live Feed Goldberg kicked off the premiere of its 18th season by introducing it as “the newer View,” filmed in an ABC Broadcast Center studio space and featuring a tweaked logo. “We’re gonna try a lot of new stuff — some of it will work and some of it won’t, but the thing that will never change is its great conversations with great women.” Mediaite O’Donnell caught the audience up with what’s been going on in her personal life since then. They then gave the floor over to Perez and Wallace to introduce themselves. Perez talked about a Broadway show she’s working on and her philanthropic efforts, while Wallace got to share her background in politics and the Bush administration. When Wallace mentioned she was a Republican, O’Donnell piped up, “I really like her, I swear to God!” Variety The audience is more prominent and appears more frequently during the program. A new producer, Bill Wolff, who once oversaw MSNBC’s flagship Rachel Maddow, will now run proceedings.

Labor Board Orders CNN to Rehire 100 Fired Employees (Variety)
The National Labor Relations Board (NLRB) has ordered CNN to rehire 100 workers and compensate 200 others for a labor dispute that originated in 2003. Politico / Dylan Byers on Media In 2003, CNN replaced a unionized subcontractor called Team Video Services that provided the network with audio and video technicians with an in-house nonunion work force in its Washington and New York bureaus. The NLRB found that CNN failed “to bargain with the union about the decision to terminate the subcontracts,” made “coercive statements” and implemented “a hiring plan designed to limit the number of discharged TVS employees… in order to avoid a successorship bargaining obligation.” ABC News / AP The board gave CNN 14 days to rehire the former TVS employees, which total approximately 100, for “their former positions or, if those jobs no longer exist, to substantially equivalent positions.” It also told CNN to pay bargaining union employees for any adverse tax consequences that may result from the lump-sum reimbursements to approximately 200 former workers. A CNN statement said the network disagrees with the NLRB decision and is evaluating options. The Wrap The Communication Workers of America said that the compensation for the other 200 workers, who did not initially lose their jobs but continued working without union benefits or a contract, will come in the “tens of millions of dollars” range, and that CNN must further restore any union work outsourced since the end of the contracts and recognize the union and resume bargaining with its local chapters. This ruling comes in the midst of a massive restructuring at CNN, as revealed by network head Jeff Zucker in a memo last month to company employees. “We are going to do less and have to do it with less,” he wrote, suggesting imminent layoffs.

French Resistance Crumbles in Netflix Debut (Adweek)
Netflix broke through some heavy French telecom resistance Monday as it debuted its video-on-demand service in six more European countries. One of France’s major telecom companies, Bouygues, announced that it would integrate Netflix in its TV set-top boxes starting in November, according to the Nasdaq news. Deadline Hollywood Bouygues is the first such company to partner with Netflix as others have thus far refused, with execs reportedly unable to agree on financial terms. There is speculation that others may be more inclined to follow now that Bouygues has signed on. Before the set-top box option becomes available, French users will have access to Netflix (beginning at €7.99/month) via the other standard methods. Variety Netflix has been facing waves of criticism and resistance from local industry watchers. Many of them predict the service could weaken France’s film and TV industry by hurting local TV channels, including paybox group Canal Plus, which are compelled to invest a percentage of their revenue in financing Gallic and European content. GigaOM This is the start of a major push by Netflix into mainland Europe, with other countries such as Germany and Belgium also set to get Netflix this month — Scandinavian countries and the Netherlands have had it for a year or two. As its European operations are based in Amsterdam, Netflix gets to sidestep requirements for 40 percent French-originated content, though it has commissioned a local drama series called Marseille.