Michael Eisner Backs Content While TBD's PR Pro Talks Product Launch, Plus Other News of the Day

– The hyperlocal site TBD had a largely publicized launch a couple weeks ago, in part because of the people who are backing it. However, Steve Buttry, director of community engagement at TBD, walked readers through his work during the launch of TBD. It was Buttry’s first time to help launch a product, as he is a former journalist turned PR pro. It’s definitely worth a read for those newly-turned PR reps out there.