Media M&A Bounces Back in First Half of 2010

hands_shaking07012010.jpgAlthough the media sphere has seen a sharp increase in dealmaking during the first six months of 2010, consumer magazines were largely left out of the M&A party.

According to a study by investment bank Jordan Edmiston Group published by Folio:, there were 445 deals inked in media, marketing or information services in the first half of this year — a 52% year-over-year increase. The total value of such transactions rocketed 291% to $20.79 billion. Database and information services accounted for much of the increase, rising to $9.28 billion from $327 million a year ago.

The business-to-business sphere also experienced a healthy uptick, netting 23 transactions valued at $87 million in the first half of 2010, up from six deals at $17 million a year ago. Jordan Edmiston attributed the high B2B volume to Reed Business Information’s massive unloading of its print titles.

Consumer magazines, meanwhile, couldn’t get on the acquisition gravy train. The number of deals in the space dropped to 12 from 24, and the total value of transactions slipped to $78 million from $112 million, a 30% decline.