Maybe Internet Advertising Won't Save Newspapers
Remember how online advertising was supposed to save the newspaper business? Old media outlets would pump money into their Web sites and revenue would explode until it made up for the shrinking amount of dollars funneled toward print. It was brilliant.
That was a fun fantasy. According to an article in today’s New York Times, online revenue fell for the first time in 18 quarters in the second quarter of 2008. “It was down 2.4 percent compared with last year, to $777 million, according to the Newspaper Association of America,” Stephanie Clifford’s story states.
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