Maxim, Fittingly, To Open Steakhouse
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New York City, NY (October 25, 2006) — Maxim magazine, the best-selling men’s lifestyle magazine in the nation and the world, is joining forces with world renowned restaurateur Jeffrey Chodorow and his China Grill Management to develop “Maxim Prime,” a new concept version of the traditional steakhouse, it was announced today by Dennis Publishing president and CEO Stephen Colvin. Chodorow and his culinary team will oversee the restaurant design, recruitment of staff and creation of menus.
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